Theories

Desensitisation Watching lots of things and getting desensitised If you watch violent things enough then you’ll build up a tolerance and you won’t be so shocked and it loses its impact. E.g saw had to become more violent and gorey so it’d shock people Cultivation theory Watching something enough you’ll be convicted something is real or normal or acceptable even though it might not be. Sometimes the message may not be the truth. E.g see a mass of things saying knife crime is on the up then you’ll start to think the area is bad as there’s a mass of knife crime Hypothermia needle theory This theory says that company’s give you information and trust anything they say. E.g- war of the worlds Two step flow theory Opinion leaders decode something and tell people who are not as clever or are more passive about their opinion on something and the word spreads. E.g influencers Uses and gratification theory Why people consume media -entertainment and diversion -information and education -social interaction -personal identity E.g I listen to k-12 as it entertains me and is a part of my personal identity